What, How & for Whom/WHW is a curatorial collective formed in 1999 and based in Zagreb, Croatia. Its members are Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, and designer and publicist Dejan Kršić. WHW organizes a range of production, exhibition and publishing projects and directs Gallery Nova in Zagreb. What, how and for whom, the three basic questions of every economic organization, concern the planning, concept and realization of exhibitions as well as the production and distribution of artworks and the artist's position in the labor market. These questions formed the title of WHW's first project dedicated to the 152nd anniversary of the Communist Manifesto, in 2000 in Zagreb, and became the motto of WHW's work and the title of the collective.
In 2009, WHW curated the 11th Istanbul Biennial entitled What Keeps Mankind Alive?.